Merchandising for Sales and Profits: Promoting Impulse Sales

The presentation of your store's merchandise will either serve to reinforce the customer's confidence in the product choice or cause them to second-guess their need to buy. In a split second, a sale is either realized or lost.

Generally, there are three ways to present product. You can:

Shelve it on a table, platform, riser, fixture or wall shelf.

Hang it on a wall bracket, peg hook, hangar, panel or floor fixture.

Combine shelving and hanging in a multiple presentation.

Given these simple choices, the decision might appear to be a no-brainer. An unexpected reversal in the presentation method, however, can often make the product not only more appealing, but also more saleable.

Read the whole article by Donna Geary on The Sideroad